Marketing Basics: Strategies, Tactics & Best Practices
Marketing is more than just selling—it’s about understanding customer needs, crafting the right message, and choosing the best strategy to attract, convert, and retain customers. This course covers key marketing concepts including the Marketing Mix (4Ps), various marketing types (B2B, B2C, guerrilla, direct, and promotional marketing), and the importance of customer communication. Learn how to build brand loyalty, set marketing goals, navigate the marketing funnel, and avoid common mistakes like neglecting social media, failing to track metrics, and ineffective audience targeting. Master practical marketing strategies that drive growth and success in today’s competitive landscape.